Friday, February 17, 2012

Annoying Ads

A day like this doesn’t come often. No school and a chance to watch a movie! It’s summer holidays and your parents have agreed to let you go watch a movie with your neighbour across the house. It’s an English movie at a cinema that has the best sound system in town. You can hardly contain your excitement. A movie! Wow! By 5 pm your friend comes over and after nodding your head to all the advice (cross the road carefully, keep your money safe, don’t eat oily stuff during the interval), you start walking. It’s a good 30 minute walk, talking about this and that, mostly a cricket match, or a ‘favourite’ teacher. When you reach the cinema, there’s not much crowd and the queue is short, which is good as you don’t like long queues, and the potential houseful sign. You stand in the line in a narrow concrete roofed structure, the three rows separated by iron railings. Soon you are at the counter and you buy two tickets for 2.90. That’s a decent section of the hall, just far enough from the low life seats and near enough to the high class, a palatable middle ground. Relieved at the ease with which you got the tickets, you walk a bit, wonder if you should have the famous coffee and ‘keera vada’, you shelve it for later, during the interval. You enter the cinema and the halls’ lights dim. Instead of the movie you paid the money for, you get these ads. You hate them, they are so intrusive and stupid, you think. You make fun of the ad with your friends. Not just this one, but every one that follows. But this will play for a long time, as long as you went for the movies, this particular one would out last all of the others.

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