Friday, February 17, 2012
Cursed Bullet Commercial
It’s a day of no work. You’ve just finished college and tried your hand at a job your cousin recommended you didn’t like it, so you quit. You are in your friend’s house, where you most of your waking hours with other friends. Today there’s a cricket match. An important one with Pakistan. Soon, the rest of the unemployed friends come and some smoke, most don’t. A supply of betel nut (pan parag) is ensured by some instead. The match starts and the opposition is batting, so you don’t pay much attention. You keep the TV on mute, and listen to some songs on the system. After a quick lunch at home, you are all sitting around the TV, on the floor, in the sofa, on the arm rest, wherever there’s space, it’s occupied by friends, friends’ friends, colleagues of brothers, strangers who become friends instantly. Pan gets passed around, there are jokes, banter, and hope as the match progresses. You make fun of the opposition players, give nick names to your team players, someone answers a call from your brother’s office asking for the score. And then this commercial comes on. And you all know instantly what this means. India will lose. It’s happened more than once, and it’s no coincidence. This is a cursed commercial for a great bike, and soon enough your team stumbles to a loss, leaving you all distraught. You retire to your regular bakery run by two guys, and discuss what was the turning point of the match.